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Case Study · Rajkot

Renol Polychem, Rajkot: a manufacturer’s website with an investor relations section

A Rajkot masterbatch and additives manufacturer needed one website for three audiences: customers choosing a product, dealers wanting to join, and investors reading the company’s documents.

The Client

About Renol Polychem

Renol Polychem Limited describes itself as a chemical company in Rajkot. It was established in 2008 and makes colour and additive masterbatches, pigments, and stabilisers, lubricants and impact modifiers for PP, PVC and CPVC pipes and fittings.

Its products go into agriculture, automotive, electrical, healthcare, packaging, textiles, and wires and cables, and the company says it serves customers in many countries.

At a glance

Client
Renol Polychem Limited
Location
Kothariya, Gondal Highway, Rajkot
Industry
Colour and additive masterbatches, compounds and additives for PP, PVC and CPVC pipes
What we did
Concept, design and build of the company website
Platform
WordPress
Live site
renolpolychem.com

Renol Polychem homepage — website built by WebZ Experts

Visit renolpolychem.com

The Brief

What the website had to do

Renol’s website has to work for three very different readers. A buyer at a pipe manufacturer wants the right additive for their application. A dealer wants to know how to become one. And as a limited company, Renol must publish formal documents for investors and shareholders, including its draft red herring prospectus, governance policies and notices of meetings.

Mixing those on one site without confusing any of them is the hard part. A product buyer should never have to wade through legal documents, and an investor should find the filings in one place.

What We Built

The website, feature by feature

What is on the live site today, and why each part is there.

Products and applications

Product pages for masterbatches, compounds and additives, and a separate view by application, from agriculture to wires and cables.

Investor relations section

One place for the documents investors look for: the DRHP, corporate governance policies, the CS certificate, the valuation report and meeting notices.

Dealer enquiries

A dealers section with its own application route, kept apart from customer enquiries.

Enquiry and Apply For forms

Pop-up forms for product enquiries and for applications, available from the pages where buyers and dealers need them.

Proof of track record

Years in business, awards, client numbers and customer logos, in the company’s own figures.

Contact and hours

Phone numbers, email, the factory address and the working days, including the weekly closed day.

How We Worked

From first conversation to launch

We conceptualised, designed and built the site in-house in Rajkot. This is the same process every website project follows.

Understand the business

We start with the products, the customers and how enquiries arrive today, and agree the structure of the site in writing before any design.

Design for this brand

The design is made for the company, not adapted from a bought template, and the client reviews it on a test link before we build.

Build it to be managed

The site is built so the client’s own team can manage it day to day, without needing a developer for every change.

Launch and stay on

We launch, show the team how to keep it up to date, and stay the people they call when something needs changing.

Outcome

Where it stands today

Renol Polychem has a single website that serves buyers, dealers and investors, each with their own route through it, and an investor section the company can keep up to date as it publishes new documents.

The site runs on WordPress, so Renol’s team can upload new filings and update products themselves.

We built this site before WebZ Experts offered SEO, so we have no ranking or traffic figures to publish for it, and we will not estimate them. What we can point to is the site itself, which is live and which you can visit.

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Project summary

Rajkot

Client location

2008

Year the company was established

Audiences: buyers, dealers, investors

WordPress

Platform, managed by the client

Who did the work

Our own team, in Rajkot

This project was conceptualised, designed and built by the WebZ Experts team on Kalawad Road, Rajkot, led by founder Hitesh Rank.

“Most of our clients would say the same thing: beautiful solutions that are easy to manage, always backed by unparalleled service. When they thank us, it is mainly for our help, our transparency, our guidance and our honesty.”

Hitesh Rank · Founder, WebZ Experts

Related Services

The services behind this project

Website Design

Business websites from ₹20,000 — fast, mobile-first and easy to update.

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WordPress

Custom themes and plugins, speed fixes and hacked-site clean-ups.

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FAQ

Questions about this project

Can you add an investor relations section to a company website?+

Yes. For a company preparing to list, or already listed, we build a section that holds the prospectus, policies, results and notices in one place, and that your team can update when new documents are filed.

Do you build websites for chemical and polymer companies in Rajkot?+

Yes. Renol Polychem is one. We write product pages with your technical team so that the applications and grades are described accurately.

Can dealer and customer enquiries go to different people?+

Yes. Separate forms can be sent to separate inboxes, so dealer applications and product enquiries do not get mixed up.

Want a website like this for your business?

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