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68.01%

of Google searches now end without a click

SparkToro, using Similarweb clickstream data · January–April 2026, US

8% vs 15%

click rate with an AI summary present, against without

Pew Research Center · 68,879 searches by 900 US adults, March 2025

68.01% of Google searches ended without a click in the first four months of 2026, up from 60.45% in 2024. — SparkToro, using Similarweb clickstream data, January–April 2026, US

Figures from named third-party sources, last verified 2026-09-25.

Articles

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Guide

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Last updated 25 September 2026