Launching a website is exciting — but if Google can't find it, customers can't either. Use this checklist to give your new site the best possible start in search.
Technical foundations
- Mobile-friendly, responsive design
- Fast loading and good Core Web Vitals
- Secure HTTPS connection
- Clean, crawlable URL structure
- XML sitemap submitted to Google Search Console
- No broken links or duplicate content
On-page essentials
- Unique title tags and meta descriptions on every page
- Clear heading structure (one H1 per page)
- Descriptive, keyword-aware content
- Optimized images with alt text
- Internal links between related pages
- Structured data / schema markup
SEO isn't a one-time task — it's an ongoing practice. But getting these fundamentals right from day one makes everything easier.
Next steps
Tick these off and you're ahead of most new sites. Want a hand? Our SEO service covers all of this and more.
Ready to put this into practice?
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