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Case Study · Morbi

Lavish Ceramics, Morbi: a tile catalogue website built for buyers in other countries

A Morbi tile manufacturer and exporter needed a website that lets an architect or importer find the right tile in a large range, check the specification and download the catalogue, without a sales call.

The Client

About Lavish Ceramics

Lavish Ceramics is a tile manufacturer and exporter in Morbi, the town that Gujarat government figures credit with 80–90% of India’s ceramic exports. The footer of its site names the company as Lavish Granito Pvt. Ltd., and the site lists the group companies alongside it, including Liva Ceramics, Liva Minerals, Lakme Vitrified and a research and development lab.

The company says on its site that it reaches buyers in more than 70 countries. That shapes everything about the website: many of the people using it are architects, distributors and importers who are not in Morbi, may never visit, and want to judge the product range and the company before they get in touch.

At a glance

  • Client
    Lavish Ceramics (Lavish Granito Pvt. Ltd.)
  • Location
    Morbi, Gujarat — see our Morbi page
  • Industry
    Ceramic and vitrified tiles, manufacturing and export
  • What we did
    Concept, design and build of the company website
  • Platform
    WordPress
Lavish Ceramics homepage — website built by WebZ Experts

Visit lavishceramics.com

The Brief

What the website had to do

A tile range is large and every tile has several attributes at once: type, finish, look, colour, application and size. A website that shows the range as a long gallery makes a buyer do the sorting. The site had to let them narrow hundreds of options down to a handful.

Export buyers also need more than pictures. They look for technical specifications, certificates, a downloadable catalogue and evidence of quality control before they shortlist a supplier. And the company is a group, so the site had to present the parent company and its sister businesses clearly.

What We Built

The website, feature by feature

What is on the live site today, and why each part is there.

A filterable tile catalogue

Products can be filtered by type, finish, look, colour, application and size, from glazed porcelain and wooden-look tiles to double charge, full body and wall tiles.

Product pages and a wishlist

Each tile has its own page, and buyers can save tiles to a wishlist while they compare.

Tile calculator and specifications

A tile calculator and a technical specification page answer the practical questions a buyer asks before requesting a quote.

Catalogue and brochure downloads

The brochure, the full tile catalogue and the brand guidelines are available as downloads for distributors and specifiers.

Exports, quality and certificates

Dedicated pages for exports, innovation and quality control, the corporate overview and the company’s certificates.

Media, blog and 360° views

A media and blog section with video, and a 360-degree product view, so buyers far from Morbi can see the product properly.

How We Worked

From first conversation to launch

We conceptualised, designed and built the site in-house in Rajkot. This is the same process every website project follows.

1

Understand the business

We start with the products, the customers and how enquiries arrive today, and agree the structure of the site in writing before any design.

2

Design for this brand

The design is made for the company, not adapted from a bought template, and the client reviews it on a test link before we build.

3

Build it to be managed

The site is built so the client’s own team can manage it day to day, without needing a developer for every change.

4

Launch and stay on

We launch, show the team how to keep it up to date, and stay the people they call when something needs changing.

Outcome

Where it stands today

Lavish Ceramics has a website that does what a Morbi exporter’s site needs to do: it presents a large range so that a buyer abroad can find, check and shortlist tiles on their own, and it carries the specifications, certificates and catalogues that turn a visitor into an enquiry.

Because it runs on WordPress, the company’s own team can add new tiles and update the catalogue without waiting for a developer.

We built this site before WebZ Experts offered SEO, so we have no ranking or traffic figures to publish for it, and we will not estimate them. What we can point to is the site itself, which is live and which you can visit.

Start your project Our Morbi page

Project summary

Morbi
Client location
70+
Countries the company says it reaches
6
Ways to filter the tile catalogue
WordPress
Platform, managed by the client
Who did the work

Our own team, in Rajkot

This project was conceptualised, designed and built by the WebZ Experts team on Kalawad Road, Rajkot, led by founder Hitesh Rank.

“Most of our clients would say the same thing: beautiful solutions that are easy to manage, always backed by unparalleled service. When they thank us, it is mainly for our help, our transparency, our guidance and our honesty.”

Hitesh Rank · Founder, WebZ Experts
Hitesh Rank, founder of WebZ Experts
Hitesh Rank, founder of WebZ Experts
Related Services

The services behind this project

Website Design

Business websites from ₹20,000 — fast, mobile-first and easy to update.

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WordPress

Custom themes and plugins, speed fixes and hacked-site clean-ups.

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FAQ

Questions about this project

Can you build a tile catalogue website like this for my Morbi company?+

Yes. We start with your product range and the attributes your buyers filter by, then design the catalogue around them. You get a fixed price in writing before we begin. See our page for Morbi businesses and our website design service.

Can our own staff add new tiles after launch?+

Yes. The site runs on WordPress, and we build the product entry so that adding a tile means filling in a form and uploading the images. We show your team how to do it at handover.

Can the catalogue also be downloaded as a PDF?+

Yes. Downloadable brochures and catalogues sit alongside the online catalogue, as they do on the Lavish Ceramics site. Export buyers and distributors still ask for them.

Do you also do SEO for tile exporters?+

We do now. We did not offer SEO when this site was built, which is why there are no traffic figures on this page. Our SEO and GEO service covers product pages, export markets and AI search.

Want a website like this for your business?

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